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YouTube Hype Points: The New Viral Currency for Brands
The era of the “Trending” tab being a closed shop for movie trailers and music videos is over. YouTube has officially democratized virality with the full rollout of Hype, a feature that has fundamentally shifted the power dynamic of the platform. For…

ChatGPT Shopping and the New Era of AI Driven Commerce
ChatGPT adds Shopping Research for all users OpenAI rolled out “shopping research” to Free, Plus, Pro — and even logged-out users on November 24, 2025. Now when you ask ChatGPT for product recommendations, you get buyer’s guides complete with images, reviews, and…

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