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Social Listening and Sentiment
#1 Rated SEO Company Digital Marketing Agency
Social Media Listening is keeping a pulse on the mood of all aspects of your business. Paying attention to the mood within your circle of influence is as important as listening to a loved one.
Your Business. We keep tabs on the general mood of customers who express emotion and ratings on your business. Interacting with customers can increase the general mood.
Products. Individual products can have their own social mood, especially popular, new, or viral products. We keep an ear to the social mood revolving around these products to inform you of negative or positive influence.
Competition. We also listen to the social mood regarding close competitors. A negative mood can be used to your advantage while a positive mood can be construed as a learning opportunity.
Mob Mentality. God forbid this ever happens to your business on a social media platform and in a negative way. You won’t need to keep an eye out for it, you’ll know the minute it erupts. We have the tools to mitigate such online disasters.
Humor. A great way to increase public sentiment is with social media humor. This can achieved with direct interactions and engagement, individual posts, and even a little lighthearted competition.
Advocacy. Another great way to increase public sentiment regarding your business is through social advocacy. It should always be done in a tasteful manner, never appearing to be self-aggrandizing or done to take advantage of a bad situation.