Proud to be the #1 Rated SEO Company Digital Marketing Agency Boston – NYC
Penalty Assessment and Repair
#1 Rated Boston SEO Company Digital Marketing Agency
Fuel Online puts you in the “know”. Have you had struggles with your SERPs? Did you undergo a massive SERP and traffic drop one day and never recuperate? Can’t figure out why? Let Fuel Online take the reigns, determine what caused the drop, and how to fix it.
Algorithm Vs. Penalty. Search engine penalties are rarely “in plain site” unless there was a manual action taken by a search engine employee. And determining whether your website invisibility is due to poor SEO (algorithms) or a penalty can take some serious web sleuthing. We’re up for it.
Manual Actions. In the case of a manual penalty being applied to your domain – at least it’s “in plain site” and displayed on the webmaster console. In this case, we research the penalty, why it was applied, and take the necessary steps to rectify the situation.
Black Hat SEO. There may have been “Black Hat SEO” techniques applied on your website such as cloaking or sneaky redirects. These are things you’re are likely not aware of, and never intended as the site owner. If your website is old, there may be these old techniques applied by an old webmaster. In the case of older sites, we work to rebuild them, bring them up to code, and remove any poor code.
Hacked! You could be hacked, and not even know it. Old plug-ins and websites that have not been updated in significant periods will have holes that were never patched. Sneaky old programs can lead to code insertions all over you site that’s invisible to the naked eye, but very visible to search engines. If you’re hacked, and malicious code is introduced, your site will be penalized. We know how to clean up bad code, remove and quarantine viruses, and fix your site.
Spam. Website spam comes in a number of forms. If you have hundreds of pages that have little value or differentiate only slightly from each other, they could be considered “doorway pages” and therefore classified as spam. Websites with spam like this were hit a while ago with an algo update, and most never recovered. Other forms of spam include pages with little content, link roll pages, massive amounts of popup ads, and other items that lead to a poor user experience.
Repair. Fuel online takes the time to ascertain any and all problems that may be directly and indirectly affecting the site leading to hidden penalties and algo hits. Once repairs and appropriate adjustments have been made, we take great care to contact Google and update them with all changes for a faster alleviation of penalties.
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Local SEO (Search Engine Optimization) is a digital marketing strategy that aims to help local businesses appear in local search results. This means that when someone searches for a product or service in a particular location, the search engine shows results that are relevant to that location. For example, if you search for "Italian restaurant" in San Francisco, the search engine will show you Italian restaurants that are located in San Francisco.
Local SEO is essential for small and medium-sized businesses that serve a particular geographic area. These businesses rely on local customers, and they need to appear in local search results to attract new customers and grow their business.
In this article, we will explore the different aspects of local SEO, including the benefits, the strategies, and the best practices for optimizing your website and online presence for local search.
Benefits of Local SEO
Increased visibility: Local SEO helps your business appear in local search results, which increases your visibility to potential customers who are searching for your products or services.
Targeted traffic: Local SEO targets people who are searching for products or services in a specific geographic area, which means that you will attract more targeted traffic to your website.
Increased credibility: When your business appears in local search results, it increases your credibility and makes it more likely that people will choose your business over your competitors.
Increased conversions: Local SEO helps your business appear in front of people who are actively searching for your products or services, which means that you are more likely to convert them into paying customers.
Cost-effective: Local SEO is a cost-effective way to market your business because it targets people who are actively searching for your products or services, which means that you are not wasting money on advertising to people who are not interested in your business.
Strategies for Local SEO
Optimize your website: Your website should be optimized for local search by including location-specific keywords in your content, titles, and meta descriptions. You should also include your business address, phone number, and hours of operation on your website.
Claim your Google My Business listing: Google My Business is a free tool that allows you to manage your business information on Google. By claiming your listing, you can ensure that your business appears in local search results and that your information is accurate and up-to-date.
Get listed in local directories: Getting listed in local directories like Yelp, Yellow Pages, and TripAdvisor can help your business appear in local search results and increase your visibility to potential customers.
Get reviews: Getting positive reviews from customers can help your business appear higher in local search results and increase your credibility with potential customers.
Use social media: Social media can help you promote your business, engage with your customers, and increase your visibility in local search results.
Best Practices for Local SEO
Consistency is key: Your