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Site Architecture

#1 Rated SEO Company Digital Marketing Agency

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Site architecture should be fluid, intuitive. Your users and future customers shouldn’t have to search and search to find the information they’re looking for. Information should be structured intelligently, for the human and the bot.

I.

Functions. Site architecture has two fundamental functions which are both a main concern for SEO: a seamless user experience and a helpful search engine experience.

II.

Ease of Use. Users should easily be able to navigate your site following properly placed menu links. No page should be more than five clicks away.

III.

Nesting. Main pages should have related sub-pages nested underneath, reflected with nested URLs and menu configuration.

IV.

Connections. Internal links placed in proper areas show page relations. This helps the user and Google with relevancy and authority.

V.

Consistency. Architecture should be consistent. Consistency should be maintained throughout URL slug, page title, structure (nesting), and page arrangements.

VI.

Negative Elements. We look for and eliminate keyword stuffing in contextual links that maybe be splayed across your website. This can be a source of hidden search engine penalties.

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