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Measurements and Reporting

#1 Rated Charleston Company Digital Marketing Agency


We take the time to provide accurate and regularly scheduled reports on your website properties so that you know exactly what is going on, where focus should be, and where your website’s strengths and weaknesses are found.

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SEO Reports. We provide reports related to SEO including SERP (Search Engine Results Pages) reports for key terms and phrases, search term frequency, and competition statistics. You will know on a regular basis if you are moving up or down with relation to your competition. With Fuel, you won’t be moving down.

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Conversions. We track, monitor, and report upon conversion rates for all types on your website properties. This might be membership, signups, sales, or even social followers. By keeping a close eye on conversions, we can adjust any dip with follow up A/B testing.

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Traffic. We monitor the amount of traffic your website receives and where it comes from. Our endgame goal is to increase traffic from all sources: organic search results, PPC campaigns, external links, and social media campaigns. 

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Demographics. Demographics related to search engine queries are often hidden by the search engine giants, and cannot be quantified. But there are many other ways we can obtain demographic information and we report the information we are able to acquire relating to geographic area, gender, age, race, and other aspects that may be beneficial.

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Social Media. All social media accounts managed by Fuel are included in our reports. We measure engagement with likes, follows, comments, and shares. Our Social Media Service page covers more information.

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PPC. Clients who have PPC (pay per click) campaigns managed by Fuel are supplied with regular reports on effectiveness. Our reports are supplemented through the use of PPC scripts (such as Google Analytics) to show conversion rates from PPC campaigns, bounce rates, and overall effectiveness of landing pages.


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Local SEO (Search Engine Optimization) is a digital marketing strategy that aims to help local businesses appear in local search results. This means that when someone searches for a product or service in a particular location, the search engine shows results that are relevant to that location. For example, if you search for "Italian restaurant" in San Francisco, the search engine will show you Italian restaurants that are located in San Francisco.

Local SEO is essential for small and medium-sized businesses that serve a particular geographic area. These businesses rely on local customers, and they need to appear in local search results to attract new customers and grow their business.

In this article, we will explore the different aspects of local SEO, including the benefits, the strategies, and the best practices for optimizing your website and online presence for local search.

Benefits of Local SEO

Increased visibility: Local SEO helps your business appear in local search results, which increases your visibility to potential customers who are searching for your products or services.

Targeted traffic: Local SEO targets people who are searching for products or services in a specific geographic area, which means that you will attract more targeted traffic to your website.

Increased credibility: When your business appears in local search results, it increases your credibility and makes it more likely that people will choose your business over your competitors.

Increased conversions: Local SEO helps your business appear in front of people who are actively searching for your products or services, which means that you are more likely to convert them into paying customers.

Cost-effective: Local SEO is a cost-effective way to market your business because it targets people who are actively searching for your products or services, which means that you are not wasting money on advertising to people who are not interested in your business.

Strategies for Local SEO

Optimize your website: Your website should be optimized for local search by including location-specific keywords in your content, titles, and meta descriptions. You should also include your business address, phone number, and hours of operation on your website.

Claim your Google My Business listing: Google My Business is a free tool that allows you to manage your business information on Google. By claiming your listing, you can ensure that your business appears in local search results and that your information is accurate and up-to-date.

Get listed in local directories: Getting listed in local directories like Yelp, Yellow Pages, and TripAdvisor can help your business appear in local search results and increase your visibility to potential customers.

Get reviews: Getting positive reviews from customers can help your business appear higher in local search results and increase your credibility with potential customers.

Use social media: Social media can help you promote your business, engage with your customers, and increase your visibility in local search results.

Best Practices for Local SEO

Consistency is key: Your

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