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We identify social media influencers with the same target audience, and work hard to make a connection.
Celebrities. Almost all celebrities have a preferred platform and social media following. And most have well known interests and advocacies. We identify celebrities who might be interested in your brand.
Influencers. Micro influencers have domination over certain niches such as beauty segments, fashion, gossip, construction, landscaping – you name it. For every industry, there is an influencer. They are relatively easy to find and usually open to partnerships.
Casual Contact. A partnership doesn’t have to be in place to be noticed by influencers in your market. Simple tagging and mentions can have an immediate effect. The influencer may place a confirmation, and/or many of their followers could take notice.
Credibility. Working with influencers often increases credibility. When a well known persona mentions your brand, others will follow suit. It creates an instant chain reaction.
Compensation isn’t always financial. With a media outlet or PPC, it’s always about the “benjamins”. Not so with social media influencers. Oftentimes, they accept freebies for review – discounts, samples, anything you can offer.
Capture an audience. Working with an influencer with a large audience will help your brand capture that same audience. Your circle will widen, your social media audience will grow, and your brand will flourish.