Proud to be the #1 Rated SEO Company Digital Marketing Agency Boston – NYC
Advanced Organic White Hat SEO
#1 Rated Boston SEO Company Digital Marketing Agency
Most websites don’t bother to keep up-to-date with continually changing SEO requirements and needs. Think of White Hat SEO as nutrition for your website. Without it, the site will grow weak and feeble, losing rankings on search engines. Fuel Online keeps everything up-to-date so your website will remain strong and healthy.
SSL. In July of 2018, Google required sites to have an SSL certificate installed or risk being “flagged” for being unsecured. Sites without an SSL (noted by the http:// header versus https://) will have their rankings negatively impacted by this date as well. You may have an SSL certificate installed, but the site still shows as unsecured in the browser bar. These are issues we address and fix.
Meta Data. This may be old hat, but it’s still white hat. As a part of our internal SEO audit, we take care to examine all meta information on each page of your site and then take steps to improve upon it if meta data is too long, too short, or missing.
Schema. Schema is more meta data to be added to each page, if applicable, which tells search engines exactly what this page is about and the details pertaining to it, if it falls within one of the many specified categories of schema related information. We provide the code you can use to implement correct schema markup.
Content. We work to make sure your content is well organized, structured correctly, informative, relevant, link-worthy, and padded. Content is one of the most important features of any website. We help to develop and curate content.
Speed. Site load time is a huge factor in SEO and is taken into consideration by search engine algorithms. A page should take no longer than 3 seconds to load. Any longer, and there will be search engine penalties. We work to improve site load time through a caching system, CSS and JS minification, elimination of exterior scripts, use of a CDN if warranted, image compression, and other methods.
User Experience. We focus on user experience. Do you have a high bounce rate? Search engines take note of this too. A great user experience has a low bounce rate and high conversions. We work to strengthen user experience through A/B testing and other methods.
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Local SEO (Search Engine Optimization) is a digital marketing strategy that aims to help local businesses appear in local search results. This means that when someone searches for a product or service in a particular location, the search engine shows results that are relevant to that location. For example, if you search for "Italian restaurant" in San Francisco, the search engine will show you Italian restaurants that are located in San Francisco.
Local SEO is essential for small and medium-sized businesses that serve a particular geographic area. These businesses rely on local customers, and they need to appear in local search results to attract new customers and grow their business.
In this article, we will explore the different aspects of local SEO, including the benefits, the strategies, and the best practices for optimizing your website and online presence for local search.
Benefits of Local SEO
Increased visibility: Local SEO helps your business appear in local search results, which increases your visibility to potential customers who are searching for your products or services.
Targeted traffic: Local SEO targets people who are searching for products or services in a specific geographic area, which means that you will attract more targeted traffic to your website.
Increased credibility: When your business appears in local search results, it increases your credibility and makes it more likely that people will choose your business over your competitors.
Increased conversions: Local SEO helps your business appear in front of people who are actively searching for your products or services, which means that you are more likely to convert them into paying customers.
Cost-effective: Local SEO is a cost-effective way to market your business because it targets people who are actively searching for your products or services, which means that you are not wasting money on advertising to people who are not interested in your business.
Strategies for Local SEO
Optimize your website: Your website should be optimized for local search by including location-specific keywords in your content, titles, and meta descriptions. You should also include your business address, phone number, and hours of operation on your website.
Claim your Google My Business listing: Google My Business is a free tool that allows you to manage your business information on Google. By claiming your listing, you can ensure that your business appears in local search results and that your information is accurate and up-to-date.
Get listed in local directories: Getting listed in local directories like Yelp, Yellow Pages, and TripAdvisor can help your business appear in local search results and increase your visibility to potential customers.
Get reviews: Getting positive reviews from customers can help your business appear higher in local search results and increase your credibility with potential customers.
Use social media: Social media can help you promote your business, engage with your customers, and increase your visibility in local search results.
Best Practices for Local SEO
Consistency is key: Your