Proud to be the #1 Rated SEO Company Digital Marketing Agency Boston – NYC
Social Media Stategy
#1 Rated Boston SEO Company Digital Marketing Agency
Creating a unique message and brand awareness campaign for your business is a talent we have in abundance.
Setting goals. We first create marketing goals that are in sync with your business objectives. These goals will dictate what types of actions we may use in your social media campaigns. Goals differ from business to business and include things such as sales, sign ups, shares, engagement, advocacy, and more.
Getting to know the audience. The targeted audience needs to be clearly defined. And this audience should be well known and understood – and also know where this audience is most in abundance online – which platform would you find them on?
Competition Analysis. A great start is to check out the competition. Find out which competitors are killing it on social media. Everything is out in the open and is easy to see which techniques work best. Not only do we check out competitor strategy, we also keep tabs on them.
New Accounts. Brand awareness works great when you have multiple platforms. Don’t stick to just one or two because that’s what you’ve been doing for a decade. It’s time to branch out, especially when millennials have moved on from Facebook. We create accounts for your brand on several hot platforms and manage them all concurrently.
Content Calendar. We develop a content calendar that works for your business to regular post content across your social media network on a consistent basis. This make things streamlined and efficient and you always know what to expect in the posting process.
Inspire. The endgame goal is to inspire potential customers and conversions. We want to inspire engagement, shares, comments, and link clicks. We endeavor to inspire target audience members to want to know more about you. To do this, we work hard in creating incredible and inspirational content with viral potential.
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Local SEO (Search Engine Optimization) is a digital marketing strategy that aims to help local businesses appear in local search results. This means that when someone searches for a product or service in a particular location, the search engine shows results that are relevant to that location. For example, if you search for "Italian restaurant" in San Francisco, the search engine will show you Italian restaurants that are located in San Francisco.
Local SEO is essential for small and medium-sized businesses that serve a particular geographic area. These businesses rely on local customers, and they need to appear in local search results to attract new customers and grow their business.
In this article, we will explore the different aspects of local SEO, including the benefits, the strategies, and the best practices for optimizing your website and online presence for local search.
Benefits of Local SEO
Increased visibility: Local SEO helps your business appear in local search results, which increases your visibility to potential customers who are searching for your products or services.
Targeted traffic: Local SEO targets people who are searching for products or services in a specific geographic area, which means that you will attract more targeted traffic to your website.
Increased credibility: When your business appears in local search results, it increases your credibility and makes it more likely that people will choose your business over your competitors.
Increased conversions: Local SEO helps your business appear in front of people who are actively searching for your products or services, which means that you are more likely to convert them into paying customers.
Cost-effective: Local SEO is a cost-effective way to market your business because it targets people who are actively searching for your products or services, which means that you are not wasting money on advertising to people who are not interested in your business.
Strategies for Local SEO
Optimize your website: Your website should be optimized for local search by including location-specific keywords in your content, titles, and meta descriptions. You should also include your business address, phone number, and hours of operation on your website.
Claim your Google My Business listing: Google My Business is a free tool that allows you to manage your business information on Google. By claiming your listing, you can ensure that your business appears in local search results and that your information is accurate and up-to-date.
Get listed in local directories: Getting listed in local directories like Yelp, Yellow Pages, and TripAdvisor can help your business appear in local search results and increase your visibility to potential customers.
Get reviews: Getting positive reviews from customers can help your business appear higher in local search results and increase your credibility with potential customers.
Use social media: Social media can help you promote your business, engage with your customers, and increase your visibility in local search results.
Best Practices for Local SEO
Consistency is key: Your