Proud to be the #1 Rated SEO Company Digital Marketing Agency Boston – NYC
#1 Rated Boston SEO Company Digital Marketing Agency
PPC with Bing
Not all searches happen on Google which is why it’s important for any online marketing campaign to diversify. Almost 20% of all Internet searches conducted are done so on Bing – that’s actually pretty huge. And if your competitors are focusing only on Google Ads, you have a huge opportunity.
People search Bing 3.3 million times per month and that number is steadily growing. Give the population another few years to grow, and that search number will likely increase on an exponential scale, making this an opportunity not to be missed.
Fuel Online can help create a new campaign for you on the Bing platform, or manage an existing one. We’re well versed in all things Bing and we have yielded tremendous results for our clients using this vastly underrated tool. Call us today and let us help you.
Unsure? Here are just a few ways you can even consider Bing to be superior!
1. Bing Ads has less competition and cheaper cost-per-clicks.
2. Bing Ads offers finer controls in their ad group levels.
3. Bing Ads actually has better device targeting options – mobile, tablet, etc.
4. Bing Ads offers more transparency and control over search partner targeting.
5. Bing Ads doesn’t force close keyword variants on you.
6. Bing Ads has better social extensions in their search result listings.
7. Bing Ads allows you to better control search demographics.
Need more convincing? Give us a call today to schedule a consultation.
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Local SEO (Search Engine Optimization) is a digital marketing strategy that aims to help local businesses appear in local search results. This means that when someone searches for a product or service in a particular location, the search engine shows results that are relevant to that location. For example, if you search for "Italian restaurant" in San Francisco, the search engine will show you Italian restaurants that are located in San Francisco.
Local SEO is essential for small and medium-sized businesses that serve a particular geographic area. These businesses rely on local customers, and they need to appear in local search results to attract new customers and grow their business.
In this article, we will explore the different aspects of local SEO, including the benefits, the strategies, and the best practices for optimizing your website and online presence for local search.
Benefits of Local SEO
Increased visibility: Local SEO helps your business appear in local search results, which increases your visibility to potential customers who are searching for your products or services.
Targeted traffic: Local SEO targets people who are searching for products or services in a specific geographic area, which means that you will attract more targeted traffic to your website.
Increased credibility: When your business appears in local search results, it increases your credibility and makes it more likely that people will choose your business over your competitors.
Increased conversions: Local SEO helps your business appear in front of people who are actively searching for your products or services, which means that you are more likely to convert them into paying customers.
Cost-effective: Local SEO is a cost-effective way to market your business because it targets people who are actively searching for your products or services, which means that you are not wasting money on advertising to people who are not interested in your business.
Strategies for Local SEO
Optimize your website: Your website should be optimized for local search by including location-specific keywords in your content, titles, and meta descriptions. You should also include your business address, phone number, and hours of operation on your website.
Claim your Google My Business listing: Google My Business is a free tool that allows you to manage your business information on Google. By claiming your listing, you can ensure that your business appears in local search results and that your information is accurate and up-to-date.
Get listed in local directories: Getting listed in local directories like Yelp, Yellow Pages, and TripAdvisor can help your business appear in local search results and increase your visibility to potential customers.
Get reviews: Getting positive reviews from customers can help your business appear higher in local search results and increase your credibility with potential customers.
Use social media: Social media can help you promote your business, engage with your customers, and increase your visibility in local search results.
Best Practices for Local SEO
Consistency is key: Your