Proud to be the #1 Rated SEO Company Digital Marketing Agency Boston – NYC
#1 Rated Boston SEO Company Digital Marketing Agency
Online reputation can be a “make it” or “break it” factor for many businesses, and especially for business who rely on the Internet for the majority of customers. Fuel Online conducts a massive reputation sweep for its clients. Are you covered?
Business Listings. First thing’s first. It is important and highly strategic to get your business listing(s) correctly displayed on all major sites (social media sites, review sites, and local listing pages). Fuel Online makes sure all listings possible are placed and updated when changes occur.
Review Sourcing. Through funnels and properly placed links, we source for positive reviews from your customers, and lead them in the direction of where they can leave positive reviews.
Negative Reviews. There are a number of techniques we use to alleviate negative reviews. Attempts to resolve the situation with the customer can often work out well with a new and positive review status. Hostile reviews can and should be removed. Future negative reviews can be mediated through a funnel system, resulting in an email rather than an online posting.
Slander. Pages that have been created with your business ID in the title or URL can very often be removed by working with the offending website’s hosting provider. We work to remove pages with malicious content and intent.
New Content. A quick way to hide negative information is to push negative content down in the search results with the addition of new content created on other websites. This can be done rather quickly in many cases. Most web surfers do not look beyond the first page of search results.
Testimonials. We constantly source for credible, glowing testimonials that can be added to your website. Great testimonials from real clients provide rock solid proof of your business credibility and often creates that final “push” for a potential new client.
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Local SEO (Search Engine Optimization) is a digital marketing strategy that aims to help local businesses appear in local search results. This means that when someone searches for a product or service in a particular location, the search engine shows results that are relevant to that location. For example, if you search for "Italian restaurant" in San Francisco, the search engine will show you Italian restaurants that are located in San Francisco.
Local SEO is essential for small and medium-sized businesses that serve a particular geographic area. These businesses rely on local customers, and they need to appear in local search results to attract new customers and grow their business.
In this article, we will explore the different aspects of local SEO, including the benefits, the strategies, and the best practices for optimizing your website and online presence for local search.
Benefits of Local SEO
Increased visibility: Local SEO helps your business appear in local search results, which increases your visibility to potential customers who are searching for your products or services.
Targeted traffic: Local SEO targets people who are searching for products or services in a specific geographic area, which means that you will attract more targeted traffic to your website.
Increased credibility: When your business appears in local search results, it increases your credibility and makes it more likely that people will choose your business over your competitors.
Increased conversions: Local SEO helps your business appear in front of people who are actively searching for your products or services, which means that you are more likely to convert them into paying customers.
Cost-effective: Local SEO is a cost-effective way to market your business because it targets people who are actively searching for your products or services, which means that you are not wasting money on advertising to people who are not interested in your business.
Strategies for Local SEO
Optimize your website: Your website should be optimized for local search by including location-specific keywords in your content, titles, and meta descriptions. You should also include your business address, phone number, and hours of operation on your website.
Claim your Google My Business listing: Google My Business is a free tool that allows you to manage your business information on Google. By claiming your listing, you can ensure that your business appears in local search results and that your information is accurate and up-to-date.
Get listed in local directories: Getting listed in local directories like Yelp, Yellow Pages, and TripAdvisor can help your business appear in local search results and increase your visibility to potential customers.
Get reviews: Getting positive reviews from customers can help your business appear higher in local search results and increase your credibility with potential customers.
Use social media: Social media can help you promote your business, engage with your customers, and increase your visibility in local search results.
Best Practices for Local SEO
Consistency is key: Your