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Social Media Content
#1 Rated Boston SEO Company Digital Marketing Agency
Content for social media we create consists of blog posts, stand alone social media posts, links, ads, inspirational posts, posts that drive emotion, and posts that drive engagement.
User Generated Content. This is a time-tested incredible way to increase engagement. Using UGS shows your community that you care about them and other users usually love to see it as well. It creates an atmosphere of increased participation.
Infographics. Infographics have the tendency to be widely spread and shared across various platforms. As long as the information is relevant and interesting, it can have a viral effect that continues long after the initial jump.
Video. From regular video to real-time to love posts to virtual reality, video posts can stop potential audience members in their social media tracks, compelling them to stop scrolling and pay attention. After all, people are drawn to visuals.
Freebies. Freebies and contests are a fast and efficient (and very cost friendly) way of getting social media posts spread far and wide. Have a great new product? Creating a contest for a free win could deliver millions of free brand views due to people sharing the post.
Advocacy. When a brand shows that it’s committed to its community or an important society issue, related posts can drive emotion. Showing how you give back to your community in posts increases trust and brand awareness.
Humor. Go ahead, tickle the funny bone. People love to share positive and humorous messages. So go ahead, have fun. It doesn’t always have to be down to business. Posts with humorous messages tell the world that your business is run by humans, not bots.
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Local SEO (Search Engine Optimization) is a digital marketing strategy that aims to help local businesses appear in local search results. This means that when someone searches for a product or service in a particular location, the search engine shows results that are relevant to that location. For example, if you search for "Italian restaurant" in San Francisco, the search engine will show you Italian restaurants that are located in San Francisco.
Local SEO is essential for small and medium-sized businesses that serve a particular geographic area. These businesses rely on local customers, and they need to appear in local search results to attract new customers and grow their business.
In this article, we will explore the different aspects of local SEO, including the benefits, the strategies, and the best practices for optimizing your website and online presence for local search.
Benefits of Local SEO
Increased visibility: Local SEO helps your business appear in local search results, which increases your visibility to potential customers who are searching for your products or services.
Targeted traffic: Local SEO targets people who are searching for products or services in a specific geographic area, which means that you will attract more targeted traffic to your website.
Increased credibility: When your business appears in local search results, it increases your credibility and makes it more likely that people will choose your business over your competitors.
Increased conversions: Local SEO helps your business appear in front of people who are actively searching for your products or services, which means that you are more likely to convert them into paying customers.
Cost-effective: Local SEO is a cost-effective way to market your business because it targets people who are actively searching for your products or services, which means that you are not wasting money on advertising to people who are not interested in your business.
Strategies for Local SEO
Optimize your website: Your website should be optimized for local search by including location-specific keywords in your content, titles, and meta descriptions. You should also include your business address, phone number, and hours of operation on your website.
Claim your Google My Business listing: Google My Business is a free tool that allows you to manage your business information on Google. By claiming your listing, you can ensure that your business appears in local search results and that your information is accurate and up-to-date.
Get listed in local directories: Getting listed in local directories like Yelp, Yellow Pages, and TripAdvisor can help your business appear in local search results and increase your visibility to potential customers.
Get reviews: Getting positive reviews from customers can help your business appear higher in local search results and increase your credibility with potential customers.
Use social media: Social media can help you promote your business, engage with your customers, and increase your visibility in local search results.
Best Practices for Local SEO
Consistency is key: Your