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There are a number of KPIs (Key performance Indicators) that we keep track of for all of our social media management clients. Our reports deliver so much more than just the basics.

I.

Advertising. If we handle your social media advertising, we provide a monthly report on budget, ads, conversions, audience interactions, shares, views, and goals.

II.

Followers. We provide an in-depth look at followers on individual platforms, growth and losses. With Fuel, it will always be growth.

III.

Reach. We analyze your reach on a monthly basis and compare this to the target audience. Reach is broken down from full scope into actual demographics versus target audience.

IV.

Engagement. Ads or posts shouldn’t just be seen. Social media platforms are made for engagement. We measure engagement in the form of likes, follows, shares, comments, and mentions. 

V.

ROI. Return on Investment with regards to social media management can be a little difficult to gauge. therefore we work hard to pinpoint conversions that are coming from social media platforms. 

VI.

Competition. We regularly compare your social media activity and results with that of direct competitors. This way, more goals can be set and you will always know where you stand in relation to your key competitors.

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