Pay Per Click (Also known as Cost-Per-Click (CPC),Paid Search Advertising, Search Engine Marketing (SEM), Search Advertising, Online Advertising ) can either be your best friend or your worst nightmare. If not managed properly, PPC can burn through your marketing budget in a matter of days. We’ve heard horror stories of mismanged Pay per click accounts, that were poorly optimized costing companies thousands or more for clicks that had nothing to do with their business or the type of customers they wanted to drive to their sites. When PPC is managed properly though you can deliver targeted potential customers to your site, lower your bounce rate, and see better lead conversion.
It’s not as simple as slapping some keywords up and an ad or two. There’s a true science to it,! Just the ad text and layout alone is something that needs to be reviewed, measured and tweaked weekly. There are alot of amazing advanced techniques that can literally double a click tru rate.