Proud to be the #1 Rated SEO Company Digital Marketing Agency Boston – NYC
#1 Rated Boston SEO Company Digital Marketing Agency
All It Takes Is One Bad Apple … Link
Links, both inbound and outbound, can have a direct negative impact if the link in question is suspicious, dangerous, malicious, or poor in quality. Fuel Online examines all links to and from client properties.
Outbound. If your website consists of hundreds or even thousands of pages, chances are you have old links embedded without “nofollow” tags. Often, old links fall apart and are either no longer used leading to a 404 page, or have been taken over by a malicious party which buys old domains with a heavy amount of backlinks. Fuel Online methodically examines all outbound links one at a time.
Inbound. While you can’t control other websites, some links to your site can be considered extremely negative. If links are unable to be removed, we use “Disavow” tools to break the connection in the eyes of search engines. We look for negative inbound links through search engine consoles.
Link Farms. A link farm is a sandpit of a trap that many website owners have fallen victim to. The theory was that if you joined a link farm, you could boost rankings. This is black hat SEO because it is an attempt to artificially inflate rankings. If Google or other search engines believe you are a part of a link farm, it will take a while for your website to see the light of day again. We identify any penalties related to link farms and work to fix the issue.
Written Requests. Our first line of action with link removal, links to your site on another, is a written request. Getting the link actually removed is the best way to go. We work hard to remove links that may be causing penalties through written communication.
The Right Tags. the “NoFollow” tag is a wonderful way to keep links on your site without giving link juice. As we examine all outbound links on your site, we may implement this tag on many links that you would like to keep while refraining from a link juice leak. This will increase the standing of your site.
From Search Engines. We often come across websites with every single page listed in the search engine index and this is something that should be avoided at all costs. There are many pages that should not be indexed such as log-in pages or pages that can only be seen by logged-in users. We identify which pages should not be indexed, list them as “no-index”, and remove them from all search engines.
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Local SEO (Search Engine Optimization) is a digital marketing strategy that aims to help local businesses appear in local search results. This means that when someone searches for a product or service in a particular location, the search engine shows results that are relevant to that location. For example, if you search for "Italian restaurant" in San Francisco, the search engine will show you Italian restaurants that are located in San Francisco.
Local SEO is essential for small and medium-sized businesses that serve a particular geographic area. These businesses rely on local customers, and they need to appear in local search results to attract new customers and grow their business.
In this article, we will explore the different aspects of local SEO, including the benefits, the strategies, and the best practices for optimizing your website and online presence for local search.
Benefits of Local SEO
Increased visibility: Local SEO helps your business appear in local search results, which increases your visibility to potential customers who are searching for your products or services.
Targeted traffic: Local SEO targets people who are searching for products or services in a specific geographic area, which means that you will attract more targeted traffic to your website.
Increased credibility: When your business appears in local search results, it increases your credibility and makes it more likely that people will choose your business over your competitors.
Increased conversions: Local SEO helps your business appear in front of people who are actively searching for your products or services, which means that you are more likely to convert them into paying customers.
Cost-effective: Local SEO is a cost-effective way to market your business because it targets people who are actively searching for your products or services, which means that you are not wasting money on advertising to people who are not interested in your business.
Strategies for Local SEO
Optimize your website: Your website should be optimized for local search by including location-specific keywords in your content, titles, and meta descriptions. You should also include your business address, phone number, and hours of operation on your website.
Claim your Google My Business listing: Google My Business is a free tool that allows you to manage your business information on Google. By claiming your listing, you can ensure that your business appears in local search results and that your information is accurate and up-to-date.
Get listed in local directories: Getting listed in local directories like Yelp, Yellow Pages, and TripAdvisor can help your business appear in local search results and increase your visibility to potential customers.
Get reviews: Getting positive reviews from customers can help your business appear higher in local search results and increase your credibility with potential customers.
Use social media: Social media can help you promote your business, engage with your customers, and increase your visibility in local search results.
Best Practices for Local SEO
Consistency is key: Your