AI SEO, also known as AI-powered SEO, refers to the use of artificial intelligence (AI) techniques and algorithms to improve the search engine optimization (SEO) of a website. AI is used to analyze various aspects of a website, such as content, user behavior, and backlinks, to identify areas that can be improved to increase the website’s visibility and ranking in search engine results pages (SERPs).
AI SEO techniques include natural language processing (NLP) to analyze website content, machine learning to understand user intent and behavior, and predictive analytics to forecast changes in search algorithms and adjust SEO strategies accordingly.
The use of AI in SEO can help website owners and digital marketers to optimize their websites more efficiently and effectively, providing better search results and a better user experience.
