There are several reasons why sites should consider combining structured data:

  1. Improved search engine visibility: Search engines use structured data to understand the content of web pages and to display relevant search results. By providing structured data on a site, search engines can more easily understand and index the content, resulting in improved visibility in search results.
  2. Increased click-through rates: Structured data can also improve the appearance of search results by adding rich snippets, which can help increase click-through rates by providing more information to users about the content of the page.
  3. Better user experience: By using structured data to mark up content, sites can make it easier for users to find the information they’re looking for, which can lead to a better user experience and increased engagement.
  4. Enhanced accessibility: Structured data can also make web content more accessible to users with disabilities. By using specific markup, such as ARIA attributes, sites can provide additional information to screen readers and other assistive technologies, improving the accessibility of the site.
  5. Improved analytics: Structured data can also help improve the accuracy of website analytics by providing additional context about the content of a page, making it easier to track and analyze user behavior on the site.

Overall, combining structured data can lead to improved search engine visibility, increased click-through rates, better user experience, enhanced accessibility, and improved analytics, making it an important consideration for any site looking to improve its online presence.

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