For more than a decade, PPC attribution felt deceptively simple. A consumer clicked an ad, bought a product, and the platform tied the revenue neatly to that click. Brands and agencies could optimize budgets with confidence, clients felt reassured by clean numbers,…
When Google calls something “the largest update to bidding in over a decade,” it’s not just a marketing pitch—it’s a pivot in how campaigns are built and scaled. At Fuel Online, we view shifts like this as opportunities to get ahead, outmaneuver competitors, and…
There are way too many choices when it comes to keyword research tools. Free and paid options all have their individual strengths and weaknesses. Here are some of the best of 2018 along with some reasons you might or might not want to use them. Don’t waste your…
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For more than a decade, PPC attribution felt deceptively simple. A consumer clicked an ad, bought a product, and the platform tied the revenue neatly to that click. Brands and agencies could optimize budgets with confidence, clients felt reassured by clean numbers,…
When Google calls something “the largest update to bidding in over a decade,” it’s not just a marketing pitch—it’s a pivot in how campaigns are built and scaled. At Fuel Online, we view shifts like this as opportunities to get ahead, outmaneuver competitors, and…
There are way too many choices when it comes to keyword research tools. Free and paid options all have their individual strengths and weaknesses. Here are some of the best of 2018 along with some reasons you might or might not want to use them. Don’t waste your…
For decades, SEO has been defined by reaction. Google updates an algorithm, rankings shuffle, traffic changes, and marketing teams rush to analyze the damage. Reports are written after the fact, executives are briefed on “what happened,” and resources shift into…
The way people discover content is changing at warp speed. Google’s Search Generative Experience (SGE), Bing’s Copilot, and AI-powered interfaces like ChatGPT are becoming front doors to the internet. Instead of typing keywords and clicking links, users ask natural…
In today’s environment, content marketing is no longer just about producing blogs or social posts—it’s about architecting intelligent ecosystems of information that feed both human audiences and the AI-driven engines now curating their experiences. CMOs are under…
