For decades, SEO has been defined by reaction. Google updates an algorithm, rankings shuffle, traffic changes, and marketing teams rush to analyze the damage. Reports are written after the fact, executives are briefed on “what happened,” and resources shift into…
The way people discover content is changing at warp speed. Google’s Search Generative Experience (SGE), Bing’s Copilot, and AI-powered interfaces like ChatGPT are becoming front doors to the internet. Instead of typing keywords and clicking links, users ask natural…
Guide to Doing AEO in the AI Search Era Answer Engine Optimization (AEO) is the practice of structuring content, entities, and authority signals so your brand is selected and cited inside AI-generated answers (Google AI Overviews/SGE, Bing Copilot, ChatGPT results,…
By Scott Levy – CEO, Fuel Online The Shift We Can’t Ignore When people talk about SEO changes, they usually mean tweaks: a core update here, an algorithm refresh there. But what’s happening right now with Google’s AI Overviews (AEO) is not a tweak—it’s a tectonic…
By Scott Levy, CEO of Fuel Online If you’re an SEO director, CMO, or VP of Digital or even a Business Owner right now, you’ve already felt the tectonic shift.Google’s AI Overviews are no longer a novelty—they’re rapidly becoming the front page of the internet. The…
When a new generational leap in AI arrives, the technology industry collectively holds its breath. The release of GPT-5 isn’t just another software update—it represents a fundamental shift in what machines can understand, predict, and create. For tech as a whole,…
In July 2025, a groundbreaking report from the Pew Research Center confirmed what many digital publishers and SEO professionals feared: Google’s AI Overviews—those instant, AI-generated responses at the top of search results—are dramatically changing how users engage…
LLM Seeding & Generative Engine Optimization (GEO) 🌱 What Is LLM Seeding? LLM Seeding is the strategic practice of creating and distributing content optimized specifically for large language models (LLMs) like ChatGPT, Claude, Gemini, and Perplexity. The goal…
Let’s face it — the way people find information online has changed dramatically. Forget the old days of clicking through ten blue links. Today, answers are instant, conversational, and often handed to you directly by AI. Google’s SGE, ChatGPT, and Bing’s Copilot are…
In today’s AI-driven digital landscape, Google doesn’t just reward keywords—it rewards context, depth, and authority across entire subject areas. To dominate search in this new paradigm, your website must become a recognized topical authority in your niche, especially…
Google’s AI-powered search layer—better known as SGE (Search Generative Experience)—is already changing how results are ranked, summarized, and served to users. But SGE is just the tip of the iceberg. Voice assistants, AI search tools like Perplexity and ChatGPT, and…
In May 2023, Google flipped the SEO world upside down. With the quiet but seismic rollout of Search Generative Experience (SGE), the rules of visibility, ranking, and authority were rewritten—not in ink, but in AI-generated text. For brands, agencies, and publishers…
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For decades, SEO has been defined by reaction. Google updates an algorithm, rankings shuffle, traffic changes, and marketing teams rush to analyze the damage. Reports are written after the fact, executives are briefed on “what happened,” and resources shift into…
The way people discover content is changing at warp speed. Google’s Search Generative Experience (SGE), Bing’s Copilot, and AI-powered interfaces like ChatGPT are becoming front doors to the internet. Instead of typing keywords and clicking links, users ask natural…
Guide to Doing AEO in the AI Search Era Answer Engine Optimization (AEO) is the practice of structuring content, entities, and authority signals so your brand is selected and cited inside AI-generated answers (Google AI Overviews/SGE, Bing Copilot, ChatGPT results,…
Breaking: Cracker Barrel RUNS back to it’s Original Logo with it’s Tail between it’s legs 🤣Cracker Barrel said Tuesday that after listening to its customers, it will scrap its new logo and keep the “Old Timer” in place.“We thank…
For decades, SEO has been defined by reaction. Google updates an algorithm, rankings shuffle, traffic changes, and marketing teams rush to analyze the damage. Reports are written after the fact, executives are briefed on “what happened,” and resources shift into…
The way people discover content is changing at warp speed. Google’s Search Generative Experience (SGE), Bing’s Copilot, and AI-powered interfaces like ChatGPT are becoming front doors to the internet. Instead of typing keywords and clicking links, users ask natural…