BOSTON
Proud to be the #1 Rated SEO Company Digital Marketing Agency Boston – NYC
NYC
Influencer Outreach
#1 Rated Charleston Company Digital Marketing Agency
We identify social media influencers with the same target audience, and work hard to make a connection.
I.
Celebrities. Almost all celebrities have a preferred platform and social media following. And most have well known interests and advocacies. We identify celebrities who might be interested in your brand.
II.
Influencers. Micro influencers have domination over certain niches such as beauty segments, fashion, gossip, construction, landscaping – you name it. For every industry, there is an influencer. They are relatively easy to find and usually open to partnerships.
III.
Casual Contact. A partnership doesn’t have to be in place to be noticed by influencers in your market. Simple tagging and mentions can have an immediate effect. The influencer may place a confirmation, and/or many of their followers could take notice.
IV.
Credibility. Working with influencers often increases credibility. When a well known persona mentions your brand, others will follow suit. It creates an instant chain reaction.
V.
Compensation isn’t always financial. With a media outlet or PPC, it’s always about the “benjamins”. Not so with social media influencers. Oftentimes, they accept freebies for review – discounts, samples, anything you can offer.
VI.
Capture an audience. Working with an influencer with a large audience will help your brand capture that same audience. Your circle will widen, your social media audience will grow, and your brand will flourish.
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Local SEO (Search Engine Optimization) is a digital marketing strategy that aims to help local businesses appear in local search results. This means that when someone searches for a product or service in a particular location, the search engine shows results that are relevant to that location. For example, if you search for "Italian restaurant" in San Francisco, the search engine will show you Italian restaurants that are located in San Francisco.
Local SEO is essential for small and medium-sized businesses that serve a particular geographic area. These businesses rely on local customers, and they need to appear in local search results to attract new customers and grow their business.
In this article, we will explore the different aspects of local SEO, including the benefits, the strategies, and the best practices for optimizing your website and online presence for local search.
Benefits of Local SEO
Increased visibility: Local SEO helps your business appear in local search results, which increases your visibility to potential customers who are searching for your products or services.
Targeted traffic: Local SEO targets people who are searching for products or services in a specific geographic area, which means that you will attract more targeted traffic to your website.
Increased credibility: When your business appears in local search results, it increases your credibility and makes it more likely that people will choose your business over your competitors.
Increased conversions: Local SEO helps your business appear in front of people who are actively searching for your products or services, which means that you are more likely to convert them into paying customers.
Cost-effective: Local SEO is a cost-effective way to market your business because it targets people who are actively searching for your products or services, which means that you are not wasting money on advertising to people who are not interested in your business.
Strategies for Local SEO
Optimize your website: Your website should be optimized for local search by including location-specific keywords in your content, titles, and meta descriptions. You should also include your business address, phone number, and hours of operation on your website.
Claim your Google My Business listing: Google My Business is a free tool that allows you to manage your business information on Google. By claiming your listing, you can ensure that your business appears in local search results and that your information is accurate and up-to-date.
Get listed in local directories: Getting listed in local directories like Yelp, Yellow Pages, and TripAdvisor can help your business appear in local search results and increase your visibility to potential customers.
Get reviews: Getting positive reviews from customers can help your business appear higher in local search results and increase your credibility with potential customers.
Use social media: Social media can help you promote your business, engage with your customers, and increase your visibility in local search results.
Best Practices for Local SEO
Consistency is key: Your