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Site Architecture
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Site architecture should be fluid, intuitive. Your users and future customers shouldn’t have to search and search to find the information they’re looking for. Information should be structured intelligently, for the human and the bot.
I.
Functions. Site architecture has two fundamental functions which are both a main concern for SEO: a seamless user experience and a helpful search engine experience.
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Ease of Use. Users should easily be able to navigate your site following properly placed menu links. No page should be more than five clicks away.
III.
Nesting. Main pages should have related sub-pages nested underneath, reflected with nested URLs and menu configuration.
IV.
Connections. Internal links placed in proper areas show page relations. This helps the user and Google with relevancy and authority.
V.
Consistency. Architecture should be consistent. Consistency should be maintained throughout URL slug, page title, structure (nesting), and page arrangements.
VI.
Negative Elements. We look for and eliminate keyword stuffing in contextual links that maybe be splayed across your website. This can be a source of hidden search engine penalties.
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Local SEO (Search Engine Optimization) is a digital marketing strategy that aims to help local businesses appear in local search results. This means that when someone searches for a product or service in a particular location, the search engine shows results that are relevant to that location. For example, if you search for "Italian restaurant" in San Francisco, the search engine will show you Italian restaurants that are located in San Francisco.
Local SEO is essential for small and medium-sized businesses that serve a particular geographic area. These businesses rely on local customers, and they need to appear in local search results to attract new customers and grow their business.
In this article, we will explore the different aspects of local SEO, including the benefits, the strategies, and the best practices for optimizing your website and online presence for local search.
Benefits of Local SEO
Increased visibility: Local SEO helps your business appear in local search results, which increases your visibility to potential customers who are searching for your products or services.
Targeted traffic: Local SEO targets people who are searching for products or services in a specific geographic area, which means that you will attract more targeted traffic to your website.
Increased credibility: When your business appears in local search results, it increases your credibility and makes it more likely that people will choose your business over your competitors.
Increased conversions: Local SEO helps your business appear in front of people who are actively searching for your products or services, which means that you are more likely to convert them into paying customers.
Cost-effective: Local SEO is a cost-effective way to market your business because it targets people who are actively searching for your products or services, which means that you are not wasting money on advertising to people who are not interested in your business.
Strategies for Local SEO
Optimize your website: Your website should be optimized for local search by including location-specific keywords in your content, titles, and meta descriptions. You should also include your business address, phone number, and hours of operation on your website.
Claim your Google My Business listing: Google My Business is a free tool that allows you to manage your business information on Google. By claiming your listing, you can ensure that your business appears in local search results and that your information is accurate and up-to-date.
Get listed in local directories: Getting listed in local directories like Yelp, Yellow Pages, and TripAdvisor can help your business appear in local search results and increase your visibility to potential customers.
Get reviews: Getting positive reviews from customers can help your business appear higher in local search results and increase your credibility with potential customers.
Use social media: Social media can help you promote your business, engage with your customers, and increase your visibility in local search results.
Best Practices for Local SEO
Consistency is key: Your