Google Ads

PPC with Google Ads

Fuel Online helps clients manage their Google Ads (formerly known as Adwords) campaigns.  We help our clients target the perfect audience on the most effective platforms, and the Google Ads platform is, by far, the largest and most far reaching.

Google Ads delivers instant traffic by placing you at top positions on Google and its network of websites. With Google accounting for two-thirds of all US searches, Google Ads remains the most effective PPC advertising platform. With proper ad construction, quality checks, and demographic targets in place, Google Ads places your advertisements in prominent view of your target audience, but Google Ads accounts also provide the ability to accurately test keywords, complementing your existing SEO strategies.

Massive competition for popular keywords has made PPC even more daunting for any online marketing strategist. Google Ads and other Google-branded results take up huge screen real estate on any and all product and service keyword searches.

Our strategy balances appearances on these search engine results pages combined with a high number of low-volume or long-tail keywords, leading to a lower-cost and more effective PPC campaign. Quality ads also affect cost. A higher quality ad, scored by ad creating, sudience target, and landing page relevancy, cost less. We help optimize your ads and landing pages for a higher quality score and, thus, higher position.

Fuel Online can get you started on Google Ads, or overhaul your existing campaign. Each pay per click campaign involves complete development, from creation to optimization to management.

We’ve managed millions of advertising dollars and we’ve learned what makes a great relationship between a client and their PPC agency. Our PPC management program is based on what gets our clients the best results, while providing an unsurpassed level of transparency.

Local SEO (Search Engine Optimization) is a digital marketing strategy that aims to help local businesses appear in local search results. This means that when someone searches for a product or service in a particular location, the search engine shows results that are relevant to that location. For example, if you search for "Italian restaurant" in San Francisco, the search engine will show you Italian restaurants that are located in San Francisco.

Local SEO is essential for small and medium-sized businesses that serve a particular geographic area. These businesses rely on local customers, and they need to appear in local search results to attract new customers and grow their business.

In this article, we will explore the different aspects of local SEO, including the benefits, the strategies, and the best practices for optimizing your website and online presence for local search.

Benefits of Local SEO

Increased visibility: Local SEO helps your business appear in local search results, which increases your visibility to potential customers who are searching for your products or services.

Targeted traffic: Local SEO targets people who are searching for products or services in a specific geographic area, which means that you will attract more targeted traffic to your website.

Increased credibility: When your business appears in local search results, it increases your credibility and makes it more likely that people will choose your business over your competitors.

Increased conversions: Local SEO helps your business appear in front of people who are actively searching for your products or services, which means that you are more likely to convert them into paying customers.

Cost-effective: Local SEO is a cost-effective way to market your business because it targets people who are actively searching for your products or services, which means that you are not wasting money on advertising to people who are not interested in your business.

Strategies for Local SEO

Optimize your website: Your website should be optimized for local search by including location-specific keywords in your content, titles, and meta descriptions. You should also include your business address, phone number, and hours of operation on your website.

Claim your Google My Business listing: Google My Business is a free tool that allows you to manage your business information on Google. By claiming your listing, you can ensure that your business appears in local search results and that your information is accurate and up-to-date.

Get listed in local directories: Getting listed in local directories like Yelp, Yellow Pages, and TripAdvisor can help your business appear in local search results and increase your visibility to potential customers.

Get reviews: Getting positive reviews from customers can help your business appear higher in local search results and increase your credibility with potential customers.

Use social media: Social media can help you promote your business, engage with your customers, and increase your visibility in local search results.

Best Practices for Local SEO

Consistency is key: Your