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Latest Insights
ChatGPT web lookups plunged, and publishers should care
Recent data from SISTRIX shows a sharp drop in how often ChatGPT performs live web lookups in anonymous sessions. That change matters for publishers, SEO strategists, and anyone tracking AI referral traffic. Below is a clear, practical breakdown of what SISTRIX…
Google Rank Tracking Is Broken — What It Means for SEO and the Rise of AI Visibility
For more than two decades, Google rank tracking has been the heartbeat of SEO. Agencies, consultants, and in-house teams have depended on knowing where a page stood in Google’s results, whether on page one, buried on page four, or completely invisible. These rankings…
Facebook Ad Costs Surge in 2025 – But Still Beat Google
The Shift in Digital Advertising Economics Digital advertising in 2025 has entered a volatile but fascinating stage. For over a decade, advertisers enjoyed relatively predictable costs across Facebook and Google, but those days are gone. Recent industry benchmarks…
Google Gemini Usage Limits Finally Explained – What It Means for Businesses
Google now publishes precise daily limits for Gemini usage across all tiers. That transparency lets teams forecast prompts, images, research tasks, and even video generations without guessing or running into hidden walls mid-campaign. The short version Free: very…
Newest and Best AI Tools for Productivity, Digital Marketing, Content Quality, Detection, Images, and Video in 2025
In just a few short years, the landscape of AI tools has transformed from simple text generators into a full ecosystem of intelligent assistants, creative engines, and workflow optimizers. The best AI tools for productivity now do far more than help you write emails…
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