Google SGE and AI Optimization Guide How to Optimize

Google SGE and AI Optimization Guide How to Optimize

Search is undergoing a transformation. Google’s Search Generative Experience (SGE) is changing how people find information by integrating AI-generated answers directly into search results. Instead of simply showing a list of blue links, Google can now generate a rich...
AI Search Referrals Surge—but Desktop Ai Leads the Way

AI Search Referrals Surge—but Desktop Ai Leads the Way

Recent data shows AI-powered search is evolving fast, but contrary to expectations, desktop is driving the majority of referral traffic, not mobile. For marketers who’ve long focused on mobile optimization, this shift brings both a challenge and an opportunity....