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There are a number of KPIs (Key performance Indicators) that we keep track of for all of our social media management clients. Our reports deliver so much more than just the basics.
I.
Advertising. If we handle your social media advertising, we provide a monthly report on budget, ads, conversions, audience interactions, shares, views, and goals.
II.
Followers. We provide an in-depth look at followers on individual platforms, growth and losses. With Fuel, it will always be growth.
III.
Reach. We analyze your reach on a monthly basis and compare this to the target audience. Reach is broken down from full scope into actual demographics versus target audience.
IV.
Engagement. Ads or posts shouldn’t just be seen. Social media platforms are made for engagement. We measure engagement in the form of likes, follows, shares, comments, and mentions.
V.
ROI. Return on Investment with regards to social media management can be a little difficult to gauge. therefore we work hard to pinpoint conversions that are coming from social media platforms.
VI.
Competition. We regularly compare your social media activity and results with that of direct competitors. This way, more goals can be set and you will always know where you stand in relation to your key competitors.
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Local SEO (Search Engine Optimization) is a digital marketing strategy that aims to help local businesses appear in local search results. This means that when someone searches for a product or service in a particular location, the search engine shows results that are relevant to that location. For example, if you search for "Italian restaurant" in San Francisco, the search engine will show you Italian restaurants that are located in San Francisco.
Local SEO is essential for small and medium-sized businesses that serve a particular geographic area. These businesses rely on local customers, and they need to appear in local search results to attract new customers and grow their business.
In this article, we will explore the different aspects of local SEO, including the benefits, the strategies, and the best practices for optimizing your website and online presence for local search.
Benefits of Local SEO
Increased visibility: Local SEO helps your business appear in local search results, which increases your visibility to potential customers who are searching for your products or services.
Targeted traffic: Local SEO targets people who are searching for products or services in a specific geographic area, which means that you will attract more targeted traffic to your website.
Increased credibility: When your business appears in local search results, it increases your credibility and makes it more likely that people will choose your business over your competitors.
Increased conversions: Local SEO helps your business appear in front of people who are actively searching for your products or services, which means that you are more likely to convert them into paying customers.
Cost-effective: Local SEO is a cost-effective way to market your business because it targets people who are actively searching for your products or services, which means that you are not wasting money on advertising to people who are not interested in your business.
Strategies for Local SEO
Optimize your website: Your website should be optimized for local search by including location-specific keywords in your content, titles, and meta descriptions. You should also include your business address, phone number, and hours of operation on your website.
Claim your Google My Business listing: Google My Business is a free tool that allows you to manage your business information on Google. By claiming your listing, you can ensure that your business appears in local search results and that your information is accurate and up-to-date.
Get listed in local directories: Getting listed in local directories like Yelp, Yellow Pages, and TripAdvisor can help your business appear in local search results and increase your visibility to potential customers.
Get reviews: Getting positive reviews from customers can help your business appear higher in local search results and increase your credibility with potential customers.
Use social media: Social media can help you promote your business, engage with your customers, and increase your visibility in local search results.
Best Practices for Local SEO
Consistency is key: Your