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Google is reportedly testing a new conversational AI interface inside Google Analytics 4 (GA4) called Analytics Advisor. Early users have begun seeing a chat-style interface that can answer data questions, point users to reports, and provide educational guidance. This…
ChatGPT web lookups plunged, and publishers should care
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Google Rank Tracking Is Broken — What It Means for SEO and the Rise of AI Visibility
For more than two decades, Google rank tracking has been the heartbeat of SEO. Agencies, consultants, and in-house teams have depended on knowing where a page stood in Google’s results, whether on page one, buried on page four, or completely invisible. These rankings…
