Google now publishes precise daily limits for Gemini usage across all tiers. That transparency lets teams forecast prompts, images, research tasks, and even video generations without guessing or running into hidden walls mid-campaign.
The short version
- Free: very light, suitable for dabbling ,limited prompts/day and capped creation features.
- Google AI Pro: the practical “work tier” for most marketers and small teams.
- Google AI Ultra: highest caps plus advanced reasoning (Deep Think) and more video throughput; aimed at agencies and enterprise content workflows.
Exact limits by tier
| Feature | Free | Google AI Pro | Google AI Ultra |
|---|---|---|---|
| Model access (2.5 Pro) | Up to 5 prompts/day | Up to 100 prompts/day | Up to 500 prompts/day |
| Model access (2.5 Flash) | General access | General access | General access |
| Context window | 32k tokens | 1M tokens | 1M tokens |
| Deep Research | 5 reports/month (2.5 Flash) | 20 reports/day (2.5 Pro) | 200 reports/day (2.5 Pro) |
| Deep Think (advanced reasoning) | — | — | 10 prompts/day at 192k token context |
| Image generation & editing | 100 images/day | 1,000 images/day | (Supported; subject to model limits*) |
| Audio Overviews | Up to 20/day | Up to 20/day | Up to 20/day |
| Video generation (Veo) | — | Up to 3/day (Veo 3 Fast, preview) | Up to 5/day (Veo 3, preview) |
| Scheduled actions | — | Up to 10 active actions | Up to 10 active actions |
* Google notes some features are “subject to the selected model” and may evolve; always check in-product notices for current caps.
Availability & eligibility
Gemini app access for Pro and Ultra is available in 150+ countries/territories to users 18+. Upgrades are tied to select Google One paid plans for personal accounts.
What these limits mean in practice
Forecasting work without surprises
Knowing your prompts/day and assets/day by tier lets you plan large SEO research sprints, content briefs, image batches, and video experiments without hitting a hard stop at 3 p.m. If your team regularly exceeds Free’s 5-prompt guardrail, Pro is the sensible minimum. Ultra makes sense once you’re producing at scale and need Deep Think or higher daily research throughput.
Context window matters for SEO & content ops
1M tokens on Pro/Ultra lets you load long documents (think multi-doc briefs, large CSVs, or code + content) and get coherent outputs without chunking gymnastics; Free’s 32k window is fine for small prompts but gets cramped for enterprise use.
Video is now a real lever (with caps)
With Veo 3 in preview, Pro users can generate up to 3 short videos daily; Ultra users get up to 5 with the fuller Veo 3 model. That’s enough for ad concepting, social testing, and product teasers—just plan your storyboard around the caps.
Who should choose which tier?
- Solo marketers & small teams
Try Pro. You get the 1M context window, 100 prompts/day, daily Deep Research, and enough image/video headroom for steady content ops. - Agencies & in-house enterprise teams
Consider Ultra. The jump to 500 prompts/day, 200 Deep Research reports/day, Deep Think (10 prompts/day at 192k context), and more video capacity supports multi-brand workflows and rigorous experimentation. - Casual exploration
Free is fine to test the UX and model flavor—but it’s not designed for production work given the 5 prompts/day ceiling.
Planning tips to avoid hitting limits
- Watch in-app warnings. Gemini shows notices as you approach caps and tells you when they refresh. Limits can vary with prompt complexity, file size, and conversation length.
- Batch smart. Use the 1M context (Pro/Ultra) to consolidate source docs and minimize round-trips.
- Choose the right model. Switch to 2.5 Flash for lighter tasks; save 2.5 Pro/Deep Think for complex reasoning to stretch your prompt budget.
API & enterprise note (separate from the app)
If you’re building automations with the Gemini API (or Vertex AI), limits are enforced as Requests per minute (RPM), Tokens per minute (TPM), and Requests per day (RPD). Those API quotas are separate from the app’s daily caps, and they’re applied per project—plan batch jobs accordingly and request quota increases where appropriate.
Bottom line (Fuel Online’s take)
- Free is for tinkering.
- Pro is the practical daily driver for most marketing teams.
- Ultra is for scaled operations—multi-brand agencies, enterprise teams, or anyone who needs Deep Think and heavier daily research/video output.
The big win here is predictability. With concrete numbers for prompts, images, research, and video, you can finally build a reliable, AI-assisted content and SEO pipeline—and justify plan upgrades with clear capacity math.
