Proud to be the #1 Rated SEO Company Digital Marketing Agency Boston – NYC
#1 Rated SEO Company Digital Marketing Agency
All links, inbound and outbound, should be relevant and from/to trustworthy, credible sites.
Quality. Links to and from your site need to be quality links, both ways. Any outbound links should only be to quality sites (Wikipedia, for example). We help you achieve quality backlinks (links to your site) from only reputable, high trust, and high authority RELEVANT sites.
Freshness. Most site owners create a few backlinks and then let them go stale. The newness of quality backlinks is a factor search engines take into consideration. We continuously source for new relevant backlinks.
Relevancy. All outbound and inbound links should be relevant to that page. This is how Google organizes content. A low relevancy score can look like spam to search engines.
Popularity. Obviously, popularity is a key feature. If suddenly one hundred thousand people created a text link to a certain page using similar keywords, that page they linked to would rush to the top of search engines. Obviously, this is a difficult feat to obtain. But we do work on viral social media campaigns in order to achieve something similar.
Anchor Text. Anchor text, the words you use to link to an exterior or interior page, should be relevant and meaningful, and thoughtfully placed. Avoid randomness! And again, avoid keyword stuffing in the link titles and the anchor text itself.
Social Sharing. Social media shares is a powerful part of SEO and can be considered a facet of link building. Search engines definitely take note of social shares which can be counted as backlinks.