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Boston has always fought for its place at the forefront of American innovation.

Boston was one of the first settled communities in America, established by Puritans in 1630 and expanded into a social, cultural and economic center by connecting the colonies of the Northeast.

In 1773 Bostonians destroyed shipments of British tea by dumping them into the sea in an act of rebellion. The “Boston Tea Party” marked the beginning of the American Revolution which eventually led to independence and the establishment of the United States.

Massachusetts was one of the first states to abolish slavery in 1780 and during the Civil War, Boston became a stronghold of abolitionist and anti-slavery thought and activism in the North.

After political revolutions came economic ones.

Boston grew throughout the 19th century and into the 20th with waves of immigration and industrial growth. The social and cultural elite of the moneyed class called the Boston Brahmins were eventually displaced by Irish Catholic immigrants, one of whom eventually ascended to the presidency – John F. Kennedy.

Despite a mid-century slump, Boston roared back to life in the 1970s and continued to expand – this time with increased investment in healthcare, technology, and education.

The city is home to 35 universities, colleges and community colleges including Harvard and MIT as well as some of the best hospitals in the country, including Massachusetts General Hospital and Beth Israel Deaconess Medical Center. As a result, Boston has become a hub for companies who are working on advancements in technology and life sciences.

Although so much of the last century’s history has been positive, even Boston’s recent past hasn’t been without tragedy.

In 2013 two bombs were detonated near the finish line of the Boston Marathon, killing three people and injuring hundreds in an act of terrorism that left the nation reeling. The national response of caring and solidarity is embodied in the now-famous #BostonStrong.

Despite the challenges that it has faced, Boston not only continues moving forward, it continues to lead. This is especially true when it comes to technology.

Although the tech industry in Boston accounted for only 5% of national investment from 2010 to 2015, venture capital interest and investment in Boston increased significantly in that time.

From 2010 to 2015 the Boston tech industry grew by more than 9% annually, vastly outpacing the city’s 2.2% growth across industries.

Boston technology companies are particularly competitive in artificial intelligence, digital healthcare, fintech, edtech and internet of things. The rise of mobile and SaaS based businesses have been instrumental in driving growth across these sectors.

Major tech IPOs have come out of Boston in recent years, including Hubspot, Care.com, Tripadvisor, and Wayfair.

Tech companies are attracted by Boston’s high quality of living, exceptional talent pool fed by prestigious universities and colleges, low crime and low unemployment as well as a supportive local ecosystem for startups.

Boston is home to established tech giants like Apple, Microsoft, and Amazon as well as a diverse set of small and medium sized companies. In May, Amazon announced plans to add 2000 new jobs to its center in Boston.

Expert Market ranks Boston as #8 out of the 10 best tech hubs in the world in 2018 – beating out London, Paris and New York.

It is a city with a proud history of innovation and with a steady stream of new investment in a growing and competitive technology industry, it is continuing to lead the way.

All of these things, the Culture, Passion and Tech boom are why we have choosen to open our offices in Boston. We are proud to be the #1 Rated Boston SEO Company as well as the #1 Rated Boston Social Media & Digital Agency. We will continue to make you proud Boston!

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GDPR Compliance

GDPR, or General Data Protection Regulations came into effect in the EU on May 25, 2018.

This means that if you do any business with or collect any data from people residing in Europe, you need to maintain specific standards regarding data collection, storage, and protection.

If your policies aren’t in compliance the penalties are steep.

The maximum fine is €20 million or 4% of global turnover.

GDPR is a complex topic because regulations vary across industries and the requirements for each business are different.

Here are some of the most important GDPR questions you need to answer.


1. Have You Appointed a Data Protection Officer (DPO)?

General Data Protection Regulations state that each business should have a designated individual who is responsible for compliance.

For an enterprise corporation, DPO may be a full-time job.

For a small or medium sized business GDPR compliance is likely an added responsibility for an existing staff member.

Only certain kinds of businesses are technically required to appoint a DPO, but putting a single person in charge of overseeing job this complex makes sense for any company.

Appointing a compliance officer will make updating systems for GDPR compliance a much smoother process.

2. Do You Know What You’re Doing with Your Customers’ Data?

If you haven’t already, you will need to map out exactly what kinds of data your company collects from customers and prospects online and how that data is stored and managed.

If you’re not tracking the data you collect, how can you ensure you are GDPR compliant?

Review existing data collection procedures with a comprehensive audit so that you know you what you’re dealing with.

3. How Will You Comply with Data Requests?

Under GDPR, customers have have new rights regarding the data that you collect from them.

This includes the right to access their data or have it transmitted to a third party and the right to have it erased completely.

GDPR also includes new timelines for complying with these requests. Your business must be ready to respond to some types of request within 30 days.

You will need to develop a process for receiving, processing and responding to these requests.

4. Are Your Terms and Conditions Written in Language People Understand?

GDPR includes new prohibitions on ‘legalese’.

If the average reader can’t understand what they’re signing up for what they agree to your terms and conditions, you are opening yourself up for a problem.

It looks shady when you use vague or overly legalistic phrasing in terms and conditions because it suggests that your company doesn’t really want customers to understand what they’re agreeing to.

Go through your terms and conditions to ensure that they plainly state in clear terms how your company collects and uses data.

5. Are You in Compliance with Age of Consent Regulations in Each Country?

You must be granted parental consent to collect data from a minor who is too young to legally consent to data collection.

This age varies by country in Europe.

While a 13-year-old in Spain can consent to share data with you, parental consent is required to collect data from anyone younger than 16 in the Netherlands.

GDPR compliance isn’t just about following a single set of rules that applies to all of Europe.

It also means complying with many different local data regulations.

6. Do You Have a Plan in Case of a Breach?

Every company hopes to avoid a loss of protected information but unfortunately this isn’t always possible.

GDPR requires any company that undergoes a security breach of user data to report this within 72 hours.

You need to plan for the worst.

If a breach does occur you need to be able to accurately report on the data that was lost and alert data subjects and controllers who were impacted.

The Benefits of GDPR Compliance

Every business will have to examine their own processes to ensure that they are GDPR compliant.

The fixes and updates will be different for everyone.

The good news is that these updates are generally really positive.

Unless your business model relies on spamming people or selling their data you will only benefit from increased transparency and accountability to customers.

GDPR will ultimately improve the quality of your email list, bring you up to the industry standard in data protection and help you act ethically and professionally online.


GDPR Compliance – 6 GDPR Questions You Need To Answer
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Getting your images sized correctly for social media is absolutely imperative. It could make the difference between no shares or likes and massive success.  You want your images to display as you envisioned them, and creating images properly sized for the task is the way to accomplish that. We found this awesome infographic created by a guy named John Hubbard that we thought we’d share with you. So here is the ultimate guide to Facebook photo sizes

social media firm facebook image sizes

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We like to try and do our part to Motivate & Inspire, so we’ve decided to start sharing sayings and things in life that motivate us here at Fuel, we may be an SEO & Social Media Company, but it applies to what ever business your in or just your own life. Captain your own ship!

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social media companies

How important is a Social Media Strategy today?

social media companies

People often have to convince co-workers, bosses, management boards, or investors of why they should work with a social media firm or social media company, and how important social media is to their company. Sometimes it’s like banging your head against a wall, you know how it important it is, but it’s a bit more difficult to garner support. Today companies not doing social media at a high level are being left behind in the dust. It’s not just the visibility and branding but the incredible data, crowdsourcing, customer service opportunities, and relationship building. Social media companies & firms know this, but here are some in-depth and interesting social media stats that might help you convince whoever you may need to.


1. 27% of total US internet time is spent on social networking sites.

2.  15% of total US mobile internet time is spent on social networking sites.

3.  Social media produces nearly double the marketing leads of trade shows, telemarketing, direct mail or PPC.

4.  Social lead conversion rates are 13% higher than the average lead conversion rate.

5.  21% of marketers say that social media has become more important to their company over the past 6 months.

6.  74% of all marketers say Facebook is important to their lead generation strategies.

7.  Companies that generate more than 1,000 Facebook likes also get close to 1,400 website visits daily.

8.  52% of all marketers have found a customer through Facebook in 2013 so far.

9.  On Facebook, brand posts achieve 50% of their reach within 30 minutes.

10.  85% of Facebook fans of brands recommend them to others, compared to 60% of average users. 

11.  43% of all marketers have found a customer on LinkedIn in 2013 so far. 

12.  36% of all marketers have found a customer on Twitter in 2013 so far.

13.  59% of Twitter users have visited B2B tech brand sites, compared to only 40% fof average internet users.

14.  25% of consumers who complain about products on Facebook or Twitter expect a response within an hour.

15.  Women (48%) are more likely than men (43%) to regularly check out a brand’s social page.

16.  23% of marketers are investing in blogging and social media this year—a 9% annual increase.

17.  Approximately 46% of online users rely on social media, when they make a buying decision. 

The current state of social media and how we interact is constantly evolving. Social media is here to stay and is an integrated part of our social & business lives. Embrace social media and your brand will shine, if you don’t you’re just giving competition a leg up


Data obtained from Hubspot, 

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social media companies

There are alot of tricks of the trade when is comes to being a Social Media company, and one of those tricks is data. There are alot of studies done, and analytics & data crunched when it comes to social media, interaction & engagement. Our job as a top rated social media firm is to stay on top of these studies analyze the data, cross reference it with our own data and studies and apply what we have learned to our social media strategies for our clients. Twitter is one of the platforms that seems to mystify people and even big brands. There’s alot more that goes into getting the most out of it, and giving your audience the best content at opportune times. Here are some Twitter strategies & tricks to extracting higher levels of engagement out of your followers.

social media companies

Best Days To Tweet

Sat & Sun see a 17% Increase in engagement rate compared to weekdays
Yet only 19% of all brand tweets are published on Sat & Sun
Weds & Thurs have the lowest % of engagement

Best Time of Day to Tweet

Tweets published between 8am and 7pm see a 30 percent increase in engagement rates over twitter content published outside of that timeframd, this includes Sat & Sun

64% of brands take advantage of this trend

Length of Tweet

Tweets less than 100 Characters = have a 17% higher level of Engagement than longer tweets do

Twitter Hashtags

Tweets that use Hashtags see two times more engagement than tweets without hashtags

Most brands do not utilize or properly utilize hashtags, infact only 24% of tweets from brands studied used hashtags

There is a 21% increase in engagement when using 1 or 2 hashtags and a 17% decrease in engagement when more than 2 hashtags are used


Retweet Rate increased 12 time when a tweet asks for people to “Retweet” or “RT”

Only 1% of brands studied ask their followers to Retweet, 99% did not

– There’s a big differece in results depending on how you ask

Asking people to “RT” increases the retweet rate 10 times

Asking people to “Retweet” using the actual word “Retweet” increases retweet rates 23 times!


Study conducted by Salesforce

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Comparison of user stats between Facebook, Twitter, LinkedIn, Pinterest & Google Plus’s made up and forced user numbers 😉

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How to Choose a Social Media Firm

Being that we are a unique firm specializing in Celebs, Athletes, Music Industry & mid size companies to Fortune 500 size companies and focus on aggressive and advanced campaigns alot of the time we find our selves having to recommend other smaller companies to other SEO & Social media firms.  I usually personally spend quite a bit of time trying to educate these companies on what to look for and how to sniff through the B.S that most firms & their sales people spew. It blows my mind as to not only how many so called over night SEO & Social Media experts pop up over night, but how virtually NONE of them even practice what they preach.

Listen, to me it’s common sense.  If you’re a mechanic and you say you’re the best at tuning cars, but when I see you pull out of your shop your car you drive is smoking & backfiring then I’m guessing you’re really not the best mechanic are ya?  Same applies to Social Media & Search Engine Optimization.  SEO is going to be alot tougher for that average person or company to do their due diligence and will require an entire in-depth post on it’s own, which I will try to get to at some point.

Social Media to me is pretty simple to analyze and atleast do a basic qualification to determine who is the best Social media agency or firm for your company.

Using Twitter as an example platform here are some things to look at

  1. Does the social media company have a custom design for their page i.e a background and unique icon/photo
  2. How many Followers do they have? (more on this below see Follower Ratios)
  3. How many people are they following? (more on this below see Follower Ratios)
  4. What kind of things do they Tweet? What is the content of their discussions
  5. When was the last time they Tweeted
  6. How often do they Tweet?
  7. Do they engage with people?


1. It’s important to BRAND your page, it’s what represents your culture.  If a social media company doesn’t have their own page branded with a custom design and a smart easy to use user photo they probably don’t really get it.

2 & 3 How many followers.  Here is where it gets interesting and many people don’t get it. So you may be scoping out a few social media companies and seeing different levels of followers and audiences they have built.  One may have 3422 followers. one may have 722, one may have 97,232, and one may have 382,622 followers.  But here are a couple of things you need to look at.

Are their followers real people? Believe it or not people think they can go out and buy followers and that for some reason it will benefit them in social media.  FALSE. 99.9% of the time you buy followers they are absolutely fake Bot accounts.  These are account with real looking picture, real looking bios, they may or may not be following a bunch of people, and there are a handful of tweets that usually make no sense.  To the average Joe it may be difficult to pick these out but after doing it for awhile you get good at picking them out.  These types of followers are an ABSOLUTE waste of money, time and effort.  They do nothing to bolster your social media reach or engagement which is the purpose behind having a social media account.  Social media companies that do this are a sham, and more than likely they will flood your account with the same garbage and claim victory and greatness.  What good is 100k fake followers if they are not real people who can see, read your messages, reply, ask you questions or retweet your tweets?  Worthless. Steer clear of any company doing this.

FOLLOW RATIO  This is something really overlooked and not often understood.  So say we are looking at Social media firm X and wow they have 382,622 followers and they look like they are mostly or all real people! WOW these guys or girls  know what they are doing right? Well how many people are they following? Oh.. They are following 412,264 people. So what exactly does that mean?  It means they have a terrible follow ratio.  What it means is all they did was go out and follow as many accounts and random people as they could possibly find in hopes of getting followed back. See twitter is a funny thing, I’d somewhere between 40%-70% of the time when you follow someone they follow you back. Not because they are interested in who you are, what you do for a living, or the things you have to say.  They follow back because for some reason people believe or have been led to believe it’s proper social media ettiquete to “FOLLOW BACK” and if they don’t they will be unfollowed by you.  This is partially true many people troll Twitter following people, then tweeting them “hey I followed you, follow me back” so they follow them back in hopes of keeping that follow.  To me this is another sham. What you want is real people who choose to follow you because they are interested in what you have to say, who you are, or what you do etc.  A social media company or so called social media expert that goes out and follows 400k people so that they get alot of followers doesn’t get it.  These are followers who could care less about your message or engaging with you, they simply did the follow, follow back crap. I follow only people who i find inspirational, interesting, who are in my industry, I like, am friends with, or I think I can learn something from.  Stay away from companies & social media gurus who have bad follow ratios.  If they are following 20k people and have 100k followers fine.. not terrible.. but I look at it like this If someone has 100k followers and are following 80k people, they really only have about 20k people who choose to follow them on their own not because of a follow back. Of course there are exceptions to this, but it’s a good general way of looking at it. One last note on this subject there is also a method that shady people use called follow, unfollow.  They follow a bunch of people, wait for them to follow them back then they unfollow them so their ratio looks good.  Another shady low level tactic. – end rant

4. Look at what they are tweeting about!  If all they tweet is I just went to the bathroom, I just ate a sammie, or hey @soandso follow me back; then they really don’t understand quality content & engagement.  You want to look for people who are thought leaders in their industries, people who provoke though, inspire & motivate, ask questions, answer questions or simply discuss things related to their industry and what they do.  Makes sense right?

5. Pretty simple if it’s been 3 days or 3 weeks or 3 months since they last tweeted or made a status update depending on their fav social media platform … Then they aren’t all that social, or plugged in.  You want a social media firm or social media consultant that gets it and is plugged in.  Always engaging, always involved in social media.  Look for atleast some participation on a daily basis.

6. The more they tweet, engage & discuss the more social they are and the more they get it.  Now you don’t want some maniac that tweets 287 times a day when they really should probably be working on their clients social media strategies, but you definitely want a firm or someone who is ACTIVE!

7. ENGAGE! This goes along with many of the other stances and comments I’ve made.  But look at if they are just talking to themselves and tweeting meaningless stuff just to tweet and look like they are active, or if they are actually engaging with people, having conversations, being a resource, provoking discussions or tweets headed their way etc

Bottom line is if a So called Social media expert or company doesn’t practice what they preach what makes you think they know how to or will do it for you at a high level, and ethically? Do you due diligence


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Google Phone Number Spam Pages Knocked out with Latest Algorithm Update

How often have you plugged in a phone number that was on your caller ID to see who it is, or looked up a phone number in your phone because you didn’t remember who it was and you got pages like this in Google?

phone number webspam update

It’s called phone number spam or phone number stuffing.  Believe it or not companies did SEO for phone numbers, millions of phone numbers.  Basically a ploy just to gain traffic or to mislead people. Can’t imagine any reputable seo firm being willing to work on something like this, but apparently some did. These pages were frustrating and absolutely worthless.  Well Google after years of it being a problem has finally addressed it in their most recent update.

After doing a few quick tests , while the sites coming up related to phone numbers are still pretty junky, there are now massively phone number stuffed pages coming up in the results any more. Def a step in the right direction! Kudos Google

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Today Google announced yet another Anti Webspam update to the Algorithm (Google Update). They have been more proactive in recent months than ever. I personally feel this is due to that absolutely abismal search results that we have been seeing lately. What used to be a solid, clean and consistent search results have been scraping the bottom of the barrel. I Welcome with open arms all of the pro active changes and adjustments they have been making and think they are long over due.

In this update Google targets

  • Keyword Stuffing
  • Link Schemes
  • Cloaking
  • Duplicate Content

Most interesting to me is Google gives a specific example of Links inserted within the body of content not making grammatical or topic sense to the theme or topic. Which means they are TRULY analyzing and making an effort to understand the theme of a paragraph and whether the link to a site within that text has any sort of content match itself.

Here is their example of that:

Google goes on to say that these changes are geared towards upholding the quality guidelines and to promote quality content. Both of which have always been the case. I think they have gotten ebhind the ball here for awhile on webspam, and are chasing their tales now. Hopefully they will continue to be proactive and in addition confront and admit to Negative SEO being a reality due to their webspam signals being easily abused for evil as well.

The bottom line is the same as it’s always been and that is: CONTENT IS KING! High quality original content that entices engagement, shares and is relevant to your topic will help more than anything.  Google is sending a clear message, a long overdue one and I hope they continue.

Google states that the initial update will effect about 3.1% of queries in English

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Social media Blog
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