Google’s AI-powered search layer—better known as SGE (Search Generative Experience)—is already changing how results are ranked, summarized, and served to users. But SGE is just the tip of the iceberg. Voice assistants, AI search tools like Perplexity and ChatGPT, and multimodal results from Gemini are all converging toward the same thing: Content that’s structured for … Continue reading The AI Optimization Checklist: 12 Must-Dos to Rank in Generative Search (SGE & Beyond)